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Türkiye’s Premier Home and Lifestyle Brand Karaca Broadens Its Footprint in the UK

Karaca, a brand boasting an impressive 50-year legacy, has unveiled its second UK establishment at Westfield London, the continent’s largest shopping centre, following the successful launch of its maiden store in Islington Square, a notable shopping hub in the UK’s capital.

Karaca, a leading figure in Türkiye’s home and lifestyle arena for five decades, is proud to announce the inauguration of its second British outlet, located at Westfield London, the biggest shopping centre in Europe. This development is a pivotal element in Karaca’s international expansion strategy, building upon the achievement of its initial London store in Islington Square.

Established in 1973, Karaca has grown to be a household name in Türkiye, acclaimed for its extensive range of over 28,000 products. The brand has transformed the home and lifestyle industry with its creative and superior quality products, spanning from kitchen necessities and tableware to compact household appliances and sophisticated home accessories. Prominently featuring in its collection is the Fine Pearl Collection, the only dinner set in the world crafted from real pearls, highlighting Karaca’s dedication to remarkable design and artistry.

Strategic Investment in the UK Signals Onset of Global Market Expansion

Karaca’s global reach extends to 48 countries, encompassing 305 stores and over 2,000 sales points, attesting to its longstanding reputation and popularity. The brand’s foray into the UK market represents a strategic step towards reinforcing its status as a global leader.

Cihangir Çetintırnak, Country Director of Karaca UK, stated, “After a solid history of 50 years, our vision is to establish ourselves as one of the top three brands in our category not just in Europe and America, but across the world. The opening of our second store in Westfield London, is a crucial milestone in achieving our 2030 vision. Following the success of our Islington Square store and our growing presence in the UK e-commerce market, we are enthusiastic about using the UK market as a springboard for expanding our global presence.”

Bolstering UK-Türkiye Trade Relations for a New Economic Partnership Era

Karaca’s expansion in the UK is in sync with the growing trade ties between the United Kingdom and Türkiye. The UK government has recently called for inputs to establish a renewed, modernised free trade agreement (FTA) with Türkiye, aiming to replace the current agreement, based on antiquated principles from the 1990s and restricted to goods trading.

The new FTA is anticipated to be more comprehensive, embracing sectors such as technical and digital services, tech, to better cater to the 21st-century economy’s requirements. The burgeoning trade volume, which reached £26 billion in the 12 months up to June 2023, further underscores Türkiye’s significance as a top 20 trade partner for the UK.

Karaca’s growth in the UK mirrors this evolving economic relationship. The forthcoming FTA is expected to generate more prospects for Turkish companies to establish and expand in London and throughout the UK, promoting a dynamic business atmosphere and enhancing cultural connections.

Contact: Yasin Erdurmuş,

About Karaca:
The Karaca Group, encompassing 11 brands including Karaca Home and Emsan, operates internationally with a workforce of nearly 3,500. It unifies a broad spectrum of over 140 product categories, from cutting-edge dinnerware to advanced home appliances, under its flagship brand.

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