In collaboration with Lara Fox, Managing Director, Objective Many AI pilots don’t fail because the technology is bad. They fail because the data is worse. Poor data quality—duplicated records, inconsistent fields,
Recently, there has been a discernible change at tech events—a softer version of the swagger has been replaced with a more purposeful form of interest. At last December's Fortune Brainstorm
Keeping personal protective equipment (PPE) compliance ticking over is a constant headache for a lot of industrial outfits. Even with clear safety protocols in place, getting every single worker to
Artificial intelligence is no longer confined to business or home automation—it’s now transforming holiday shopping. More consumers are turning to AI-powered tools to simplify gift buying and reduce the stress
AI adoption in corporate real estate is accelerating, with JLL reporting that usage has surged from below 5% to 92% in only three years. Yet despite this rapid shift, just
In 2025, artificial intelligence is reshaping how customers discover businesses online – and SMEs that adapt early are set to take the lead in their industries. Level Up Leads, a
Despite widespread AI adoption, a lack of robust governance is leaving many organisations exposed, according to new research. AuditBoard, a global leader in AI-driven platforms for connected risk, audit, and
Oil wealth built the economies of Gulf states. Artificial intelligence may define their next chapter. There are over $2 trillion in current AI investment commitments across the Gulf. The UAE
Renowned for supporting small and medium-sized businesses, Studio 36 Digital is pushing the boundaries of digital marketing by investing in cutting-edge artificial intelligence and embedding Generative Engine Optimisation (GEO) techniques
AI continues to transform industries worldwide, and marketing is no exception. According to data from CasinoApps.com, marketers are increasingly turning to Artificial Intelligence for content creation and email optimization. These
The AI sector has entered 2025 with impressive momentum, building on the success of 2024. In the first quarter of the year, AI startups and companies raised billions of dollars,
Embargo, a leading hospitality tech company, has been awarded the prestigious UK Smart Grant by the UK government. This funding will support the development of an AI model for Embargo’s
INTO, a leading international education services provider, has launched an AI-driven machine learning model designed to predict and prevent student melt in university admissions. As part of INTO’s broader AI-powered
You’re in a grocery store planning to check out using a self-checkout kiosk. The machine knows your favorite potato chip flavor along with your preferences and your purchasing limits. The
New research by Apply Digital reveals that traditional strategies like personalization and loyalty programs are losing traction due to poor ROI. Instead, AI is capturing customer engagement budgets, with 71%
















