Created by Habbo Hotel co-founder Aapo Kyrölä, Time Atlas is a fully private “Active Life Tracking” app that enables users to connect activities and experiences, revisit key events, learn from past decisions, and gain deeper self-understanding.
Finnish startup Time Atlas Labs, which is developing tools to help people track and make sense of their life’s most important moments, has raised €1.8M in a growth round led by Lifeline Ventures. The investment will be used to further enhance and scale its “Active Life Tracking” app, Time Atlas, now available worldwide for free on the Apple App Store. Unlike fitness or sleep trackers, Time Atlas builds a private timeline of its users’ lives, linking places, activities, and personal notes to enable them to recall, reflect on, and learn from their most meaningful experiences. The round also attracted angel investors, including DuoLingo Co-Founder Severin Hacker and Linear’s Tuomas Artman.
The concept for Time Atlas was sparked when co-founder Aapo Kyrölä realised that many significant moments from his first year of fatherhood had faded from memory. While numerous apps already captured health data, workouts, or dietary habits, none provided a way to record and analyse the broader patterns of life. This gap led to the creation of what Time Atlas Labs calls Active Life Tracking – a new category centred on building a private, continuous timeline of a person’s life that links activity and context, helping people revisit memories and uncover meaningful patterns.
“Our investors see the same gap in the market as we do, and we are grateful to have them be part of our journey. Our active lives give us so many impressions, experiences, and important moments, but for most of us, it’s impossible to keep track of it all, let alone use these experiences to make life better in the future. Various types of life tracking have been around for years, but they’ve always been segmented to specific activities. What we’re building at Time Atlas Labs takes all of these moments and lets people see connections between their actions and use them to understand themselves,” says Aapo Kyrölä, CEO and co-founder of Time Atlas Labs.
The health and wellness tracking market alone is forecast to more than triple by 2034, while the broader life tracking segment has surged in recent years, largely fuelled by fitness and sleep-focused technologies. Time Atlas Labs’ approach represents the next step – unifying an individual’s activities on a single platform, enriched with journal entries and notes that provide context and narrative for each moment.
“We immediately saw the potential in what Time Atlas Labs is building, especially as people are tracking more and more data about their daily lives. The potential market is enormous, and will keep growing rapidly in the coming years. People want to know how their decisions affect them, and we are excited to be part of this journey, supporting the company in redefining the category and giving people more powerful insights about their lives than ever before”, says Teemu Mattila, Partner at Lifeline Ventures.
As life and activity tracking expands, privacy concerns remain front of mind, particularly around data being sold or used for marketing purposes. With the prospect of more detailed, holistic tracking, consumer trust has become a decisive factor in adoption. Time Atlas Labs is founded on the principle that personal data remains private: no information is shared with third parties, and users themselves decide whether to share with close contacts – never by default.
Time Atlas Labs was established in 2024 by Aapo Kyrölä, Markus Stenberg, and Juho Pennanen. Co-founder Aapo Kyrölä is a seasoned entrepreneur whose location-tracking venture Moves was acquired by Facebook in 2014, while his gaming company Sulake created the global hit Habbo Hotel. The company plans to release a new and improved version of Time Atlas in the near future, broadening the scope of life tracking and growing its international user community.
