Cynergy Bank has announced a new four-year partnership with Brentford Football Club, becoming the Club’s official banking partner from the 2025/26 season. The collaboration will span both the men’s and women’s teams.
The decision to team up reflects shared values and a challenger mindset. Cynergy Bank is known for its digital innovation in the banking sector, while Brentford FC has earned acclaim for consistently outperforming expectations in the Premier League. The partnership is built on a joint commitment to innovation, smart use of data, and delivering top-tier experiences—whether to fans or customers.
Cynergy Bank’s unique ‘Human Digital’ approach closely mirrors Brentford FC’s forward-thinking philosophy. The club has earned a reputation as one of the most progressive in the game, leveraging digital technology and analytics not only to enhance on-pitch performance but also to drive strategic decisions across the organisation. Together, the two partners will showcase how these elements can work simultaneously to achieve excellence.
As official banking partner, Cynergy Bank has an opportunity to engage with business leaders across the community, offering tailored banking solutions and long-term financial support designed to meet their evolving needs. With West London standing as the UK’s second-largest regional economy and a thriving hub for SMEs, this partnership positions Cynergy Bank at the heart of one of the country’s most dynamic business ecosystems.
Sharon Maguire, Chief Operating Officer at Cynergy Bank, said: “We are so proud to partner with a Club that shares so many values with Cynergy Bank. Brentford FC is agile, innovative, and they use the power of data to their advantage – something we also pride ourselves on.
“I’m excited to support not only the men’s team but also the Brentford women’s team. At Cynergy Bank we’re passionate about supporting equality and diversity in everything we do, and I’m excited to champion the incredible talent and potential within women’s sports. I look forward to seeing how this partnership will inspire our communities and empower future generations.”
Fran Jones, Brentford FC’s commercial director, said: “We’re delighted to welcome Cynergy Bank as our official banking partner. This partnership is based on shared values around innovation, performance and community. Like Brentford, Cynergy aims to do things differently in their sector, as well as provide a more human approach to their services.
“We see a lot of potential where Cynergy Bank can also support west London’s thriving SME community to support growth in the region.”
