Yeni Raki 1937, the world’s renowned raki brand, is bringing its expertly crafted grape spirits to the UK market, now available on Amazon. With a new campaign titled “It’s Time,” Yeni Raki launches in the UK, offering a line of signature cocktails and exciting partnerships.
Yeni Raki has partnered with Hovarda for London’s Cocktails in the City event, where attendees can enjoy DJ sets by Viton, Derun, Maia, and other special guests. At the Yeni Raki stand, visitors have the chance to win various prizes and indulge in complimentary raki and mezze tastings.
Yeni Raki 1937, with a rich history spanning 500 years, is an Anatolian aniseed-flavoured grape alcohol, expertly distilled from carefully selected grapes and raisins to produce suma. The suma is then redistilled with aniseed to create raki. Drinking raki is a symbol of sharing, connecting, love, and friendship, making it a communal experience. Whether enjoyed with family during a mezze gathering or as a luxurious cocktail for night owls, raki brings people together to celebrate, commiserate, and converse.
As part of its UK launch campaign, Yeni Raki is refreshing its brand image and introducing a range of unique raki-infused cocktails. The brand aims to connect UK drinkers with the traditions of raki by collaborating with home-grown hospitality brands, starting with Hovarda for Cocktails in the City.
During the event, which takes place from July 6th to July 8th, hospitality outlets and spirits brands will compete for the title of best cocktail and bar. Yeni Raki will present three signature cocktails: the ‘Raki Elixir,’ a pear and vanilla concoction; the ‘Basil Sour Dem,’ a refreshing blend of cucumber, basil, and Yeni Raki Uzun Demleme; and the ‘Chili Strawberry Infusion,’ which strikes a perfect balance between sweetness and spice. Non-alcoholic options, such as the ‘Chili Strawberry Infusion Virgin,’ will also be available.
Visitors can spin the ‘Spirit to Win It’ wheel for a chance to win exclusive prizes with each Yeni Raki signature cocktail. Additionally, leaving a review on the Blade app will entitle guests to a complimentary cocktail at Hovarda.
For those seeking a culinary adventure, hourly raki and mezze tastings will take place, allowing participants to explore Yeni Raki’s rich history and discover the perfect food pairings.
The celebration continues with afterparties at Soho’s Hovarda every night from 10 pm until late, featuring renowned DJs such as Greece’s DJ Viton, Istanbul’s DJ Derun, and Maia.
Yeni Raki aims to educate the UK market about raki and promote the message that connection knows no borders, taste is universal, and experiences are everlasting. The brand’s presence at Cocktails in the City is just the beginning, with more exciting events and collaborations planned for the summer.
Experience something new this summer with Yeni Raki. Purchase Yeni Raki on Amazon or visit www.cocktailsinthecity.co.uk for event tickets. Stay updated on the latest news by following @yenirakiglobal on social media and share your Yeni Raki experience using #YeniRakiTime.
