FASHION BRAND MISS ATTIRE PARTNERS WITH IDEAL WORLD TV

New celebrity favourite, Miss Attire signs deal with UK multi-channel home shopping retailer Ideal World TV to sell items from their womenswear range across its platforms

Ideal World TV, the multi-channel home shopping channel and retailer, has signed a deal with fashion brand, Miss Attire to sell its womenswear range across all its platforms.

At its Summer fashion day event this Friday, the retailer will be selling four designs from Miss Attire’s Spring/Summer collection priced from £34 to £60, with presenters and models showcasing the pieces. Launched in 2018, Miss Attire offers fashionwear for all ages and every occasion and has a large celebrity following, with fans including Nicola McClean, Paris Fury and Chloe Lauren.

Beyond the initial collection, Ideal World TV will be introducing new designs from the brand on shows every six weeks. Transitional womenswear will feature in July followed by items from the Autumn/Winter collection in late August.

“Miss Attire is a brilliant brand and their deep knowledge of and passion for the industry shines through in every piece of their collection. It’s brilliant to have them on board and we’re looking forward to hosting a series of shows with them over the coming months. I’m sure the ranges will go down a storm with our customers.” – Kay Johnson, Senior Fashion Buyer at Ideal World TV


“Miss Attire provides unique fashion wear for all ages. When designing our ranges we take inspiration from the bloggers of today who are pushing our industry forward. We want to provide a boutique that caters for every occasion. Our range will showcase our knowledge and passion for our brand and the industry, with newness landing each week. We are delighted to be launching with Ideal World TV – We see a great future partnership and hope to work closely in creating exclusive designs for future shows.” – Natalie Brumby, Director of Miss Attire LTD

“We’re delighted to be adding another great brand to our fashion portfolio as we look to broaden our offer and grow the business over the coming months. Our customers at Ideal World love new fashion launches so partnering with new brands is a great way to engage them, while introducing us to new audiences.” – Bav Majithia, Commercial Director at Ideal World TV

Ideal World TV is one of the UK’s leading multi-channel home shopping retailers, based in Peterborough where its broadcast facility sits alongside a distribution centre. The home shopping channel currently broadcasts on Sky, Freeview, Freesat, Virgin and late-night ITV as well as several web platforms and its own websites.

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