Green Shoots Of Post Covid Ad Spend Will Flourish On Internet
The coronavirus pandemic has had a direct effect on ad spend. From the outset, analysts and experts have…
Europe Wants Internet Giants To Be More Transparent About How Their Search Algorithms Work
For marketers, one of the key pieces when working on the online presence of their brands is to…
How Should Podcast Ads Be To Generate Better Results
Since a few years ago podcasts had a revival and managed to enter the content consumption habits of…
YouTube Wants To Keep TV Ad Spend But Advertisers Resist
In recent years, YouTube has tried to establish itself as an even stronger competitor in the advertising and…
Anabel Pantoja Surprises Omar Sánchez For His 30th Birthday
Omar Sánchez celebrates his 30th birthday accompanied by his most loved ones, among them his fiancee, Anabel Pantoja…
Beginning Of The End For Traditional Cinema
The boom in streaming content and the VoD market has raised new players in the content industry, created…
Ad Streaming Already Competes With Traditional Television And Takes Advertisers Away
In the last VoD service I tried, I didn’t wait a couple of days to unsubscribe from the…
Academics will be the victims of China’s New Cultural Revolution
As Chinese Communist Party turns 100, President Xi Jinping is ramping up his hard-lined campaign to silence prominent…
Internet, Pandemic And How Our Consumption Habits Have Changed A Year Later
During this last pandemic year, thousands of citizens have seen their lives change. Some changes that have affected…
TikTok Launches Its First Television Advertising Campaign In Spain
The campaign will focus on UEFA EURO 2020 and will be broadcast on the main television channels between…
Traditional Television In Europe Loses Audiences And Advertising Impact
During the first months of the pandemic in Europe, back in March and April 2020, the population was…
Strategies To Sell More On The Internet These Sales 2021
Sales are one of the most powerful sales times for companies, this year especially marked by the growth…
New Podcast Listener Profile And How It Changes Things For Brands
In recent years, podcasts have gone from somewhat of a minority to becoming one of those recurring elements…
China Removes Didi From App Stores For Data Misuse
China’s regulatory authorities on Sunday demanded that mobile app stores stop offering the DiDi Chuxing ride-sharing app, the…
Airplane Magazines Are Disappearing, And Their Advertising Too
In the resistance between traditional marketing formats and services that continued to be used to connect with consumers…