The coronavirus pandemic has had a direct effect on ad spend. From the outset, analysts and experts have been pointing out that advertisers' spending would suffer, not only because in
For marketers, one of the key pieces when working on the online presence of their brands is to 'read' the algorithms. Appearing in the prominent positions of search engines (Google,
Since a few years ago podcasts had a revival and managed to enter the content consumption habits of Internet users, companies have begun to pay attention to them and try
Omar Sánchez celebrates his 30th birthday accompanied by his most loved ones, among them his fiancee, Anabel Pantoja , who has wanted the canary to enjoy his day from the
The boom in streaming content and the VoD market has raised new players in the content industry, created new market wars and has also modified the power of television. But
In the last VoD service I tried, I didn't wait a couple of days to unsubscribe from the trial period. In the past, it is likely that I would have
The campaign will focus on UEFA EURO 2020 and will be broadcast on the main television channels between June 1 and July 11. Madrid, June 1, 2021.- TikTok, the leading
During the first months of the pandemic in Europe, back in March and April 2020, the population was locked in their homes and needed something to do. I was looking
Pinterest is becoming increasingly popular with each passing year! If you want to increase traffic and sales to your website, Pinterest Ads are a great option! Pinterest entered the big
Sales are one of the most powerful sales times for companies, this year especially marked by the growth of Internet sales. In fact, according to an IEBS study, 83.7% of
China's regulatory authorities on Sunday demanded that mobile app stores stop offering the DiDi Chuxing ride-sharing app, the Chinese equivalent of Uber, for "abusing user data." In a statement, the
In the resistance between traditional marketing formats and services that continued to be used to connect with consumers using paper, airline magazines had a prominent position. The magazine has been
Data is now the most valuable asset and more and more tools are being developed to analyze it, but in order to make sense of it, it is necessary to
A social media target audience is a group of individuals who are focused to be approached. This can include demographics such as age, job title, income level, education, place, or
On the same day that it exceeded the barrier of a trillion dollars in capitalization on Wall Street, with a rise of almost 5% of its shares, Facebook this Monday